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As times change, the media has evolved. To the traditional press (print, TV, radio) are added new media (Webzine, Internet sites, Social Networks) which have literally transformed Press Relations into media relations involving a new logic of relations with the public.

It is up to us to adapt your company's communication strategy to these new uses, and to help you keep control of your information.

Therefore, to multiply the success of vos Press Relations, our agency capitalizes on these various actors  by giving them the right information, at the right time.

 

Pedagogy, speed, relevance and innovation are the keystones of PR success.

 

What makes us different?  Our ability to revisit the traditional codes of the world of PR and explore new approaches to gain relevance. 

Our goal : stand out from the crowd among the flood of information received daily by journalists. 

 

How ? by offering audacious content, by transporting journalists & influencers through event support, by maintaining privileged human relations. Finding new trends , we include you in these to hold the attention of journalists, arouse their support and encourage them to talk about you.

 

The purpose of our  actions RP:  make you a key player in the media world. 

agence rp paris - agence rp beauté - attaché de presse - communication - marketing

Writing

Inform and raise awareness in the rules of the art, the written, audiovisual and web press through newsletters,   releases and press kits.

 

Tackled with the help of striking and effective angles, we arouse the curiosity of journalists in order to generate editorials and/or interviews.

MEDIA VISIBILITY
agence rp paris - agence rp beauté - attaché de presse - communication - marketing  - presse média rédaction CP DP presse communication relations publiques digitale influenceur médias notoriété marketing push cosmétiques journaliste beauté santé nutrition

Journalist database

We have developed a directory of journalists specializing in the fields of beauty, well-being, health, nutrition, lifestyle, home and de the decoration.

 

Interface between nos clients and journalists, our role is to respond to their requests and stimulate their interest. -136bad5cf58d_ 

agence rp paris - agence rp beauté - attaché de presse - communication - marketing  - presse média rédaction CP DP presse communication relations publiques digitale influenceur médias notoriété marketing push cosmétiques journaliste beauté santé nutrition réseaux sociaux visibilité
DIGITAL VISIBILITY

Partnerships 

The Internet has become an essential strategic channel.

 

A veritable breeding ground for prospects, social networks are today sources of visibility and notoriety.

 

We accompany companies by promoting their presence on social networks through partnerships.

Singular experiences

We organize creative and unifying events  to provide journalists and influencers with a brand experience.

Objectives  : Engage the media, arouse their curiosity, impact through your added value, get people talking about you.

 

Formats : Press conference, one-to-one meetings, press briefings (meetings with a few journalists over breakfast or lunch), editorial tours (going to meet over-solicited journalists to save them time), annual press day & organization of Pop-Up.

EVENTS
agence rp paris - agence rp beauté - attaché de presse - communication - marketing - presse média rédaction CP DP presse communication relations publiques digitale influenceur médias notoriété marketing push cosmétiques journaliste beauté santé nutrition réseaux sociaux visibilité
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